This Diwali, we stepped away from our desks and spent an evening celebrating what truly matters, the people behind the work. Our founder, Rahil Mehta, took the team out for a Diwali dinner that was all about connection and good vibes. No work talk, no targets, just genuine conversations, laughter that didn’t stop, and a night that reminded us how important it is to pause and simply enjoy each other’s company. It’s easy to get caught up in the rush of projects and deadlines, b

In today’s fast-paced online world, standing out is no longer optional. If you want your e-commerce brand to thrive, you need more than...

Unparalleled Reach and Accessibility Social media platforms have billions of active users worldwide. From Facebook and Instagram to LinkedIn and TikTok, these platforms offer businesses access to a global audience like never before. Regardless of your niche or industry, there’s a high chance your target audience is already scrolling through their social feeds. The accessibility and reach of social media make it a cost-effective way to connect with potential customers, making

Instagram’s algorithm may evolve, but one thing hasn’t changed:  Engagement drives growth. Likes, shares, comments, DMs, saves; they tell...

A well-written Instagram caption does three things : - Hooks the reader in 2 lines - Delivers clear value - Tells them exactly what to do...

In today’s digital age, trust is one of the most valuable assets a business can have. Customers no longer just buy products—they invest...

In today’s hyperconnected world, brand loyalty has become both a challenge and an opportunity. Consumers have access to endless choices...

Introduction: Legacy brands come with heritage, trust, and time-tested value. But in a fast-moving digital world, heritage alone doesn’t...

Introduction: Before a single word is read or a button is clicked, your website is already speaking volumes. While content is king,...

Instagram Reels are still one of the most powerful tools to grow organically in 2025. With changes in the algorithm and user behavior,...

Brand recall isn’t built through ads alone. It’s built through repetition. Familiarity. Feeling. It’s built in the small stuff, over and...

When people engage with your content, what  they do with it is just as important as how many  do it. You need to stop measuring success...

What Is Greenwashing? Greenwashing is the act of making false or exaggerated environmental claims . It includes using vague language like...

In 2025, digital consumers expect more than presence — they expect precision and personalization . Showing up on every platform is no...

In 2025, digital marketing has evolved. We’re witnessing the end of vanity metrics  — the likes, follower counts, and superficial views...

In an era where authenticity reigns supreme, brands are discovering that their most powerful marketing assets aren't created in...

Cadbury 5 Star has always been known for its quirky, unconventional, and downright hilarious advertising. Their signature "Do Nothing"...

In today's digital world, social media plays a crucial role in marketing. 32% of the population today is using social media on a daily...

Today, the influencer marketing industry is a multi-billion dollar industry, projected to reach $84.89 billion by 2028. Global Influencer...

So before understanding how to choose the right influencer for our brand let’s understand the types and categories of influencers. Influence